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Assouline Smiley: 50 Years of Good News Book Home decor online while the sculpted design addsAssouline Smiley: 50 Years of Good News Book For the last fifty years, Smiley has served as a beacon of hope and positivity, encouraging the world to take the time to smile. What began as a happiness promotion in the France Soir newspaper to highlight positive news stories has blossomed into a movement that has shaped the way we share happiness and express ourselves. Celebrating this joyful milestone, Smiley presents an exciting look back on their