Alter Ego Italy Pure Light Cream 17.6 Oz Goldwell Styling leaving your hair feeling stronger

leaving your hair feeling stronger and looking sleek

metal bristle base for optimal heat transfer

Pour 15ml into a GKhair Mixing Bowl add about 100ml of warm water

strengthens

Pure Light Cream provides maximum control and is easy to use with all lifting techniques

Alter Ego Italy Pure Light Cream 17.6 Oz Goldwell Styling leaving your hair feeling strongerAlter Ego Italy Pure Light Cream 17. 6 Oz Pure Light Cream provides maximum control and is easy to use with all lifting techniques. It protects the hair structure thanks to its innovative formulation enriched with eco certified Active Shine Complex and Inca Oil for more hydrated, nourished and shinier blondes. Its special creamy texture promotes superior product application and adhesion, for improved transporting of the natural active principles. It