Dead Reckoning 312 Trucker Color:Tobacco the FishPicking Jacket is designed

the FishPicking Jacket is designed to withstand the rigors of the commercial salmon fishing environment of the Pacific Northwest

the Octo-Trout tee fuses salt and freshwater worlds with a disruptive Kraken-meets-Trout graphic that captures the essence of Grundens—born from the sea

Classic "lifeguard-style" straw hat

the Deviation Sherpa Ankle Boot provides rugged protection with slipper- like warmth and comfort

Classic flatbill design with snapback closure and rope-front accent

Dead Reckoning 312 Trucker Color:Tobacco the FishPicking Jacket is designedThe Dead Reckoning 312 trucker hat revives one of our most iconic graphics with a sharper, darker edge, ushering in a new era of Grundens Davy Jones DNA. Featuring a reimagined mermaid in classic skeletal form, trident in hand, it channels the raw pull of the open sea: the beauty, the danger, and the unshakable drive that keeps us chasing fish beyond the horizon. Five years after the original design made waves, Dead Reckoning brings the legend back to